Buyer persona examples: b2c buyer persona Based on this persona, a streaming service would want to ensure that it has a mobile app that is user-friendly, sends new music notifications, and makes it easy for users to discover new music related to their interests and share content with friends. Create Your Buyer Personas Create your buyer personas to understand your target customers on a deeper level and ensure everyone on your team knows how to best target, support, and work with your customers. This will help you improve reach, boost conversions, and increase loyalty. To make matters more complicated, 39% of those who pivoted in 2021 changed their content plan a whopping three times throughout the year.
The number of times media planners pivoted contentDespite all that turbulence, 62% of media planners say their content performed better than their goals in 2021. And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. To get a sense of how marketers planned or pivoted their way through such an unpredictable fax number list year and how they will approach media planning in 2022, we surveyed 600+ media planners to gather data on their goals, strategies, the tools they use, and how they met the unique challenges of 2021. Curious about some strategies and insights specifically? Click below to jump to the section you'd like to read first.
The Top Goals of Marketing Media and Content Planners Content and Media Planning Strategies Which Channels Marketers Use In Their Media Mix The Benefits and Challenges of Media Planning Budgeting Your Content Marketing Efforts Timing Your Media Plan Media Planning and Content Marketing Tools Pivoting Your Content Plan Top Goals of Media and Content Planning As you can see below, engaging and growing new audiences, maximizing the ROI of their content, and understanding which channels or platforms their audience spends the most time on are top priorities for media planners and content marketers in 2022. But which strategies are most effective to achieve these goals? Media and Content Planning Strategies