Get started with Podcast - strategy and ways to get your message across. I hope it doesnt feel overwhelming to you, because here comes another way - Podcast. What is a podcast? Simply explained, a podcast is a digital radio program, which is not broadcast on the radio but which you download although the vast majority stream the episodes. It is not the kind of radio program with music that I mean, but more of a documentary or educational nature. Podcasts are almost exclusively listened to via mobile phone. There are built-in apps for finding and listening to podcasts in the vast majority of phones. Why should you start your own podcast? Above all, I see the podcast as an educational format. And when you take on the educational role, you also need to know your subject in depth.
You therefore automatically get a wonderful credibility, yes surely that is good? Brand building The credibility you gain by sharing your expertise on your podcast builds your USA WhatsApp Number List companys brand. Google has talked about the benefit of credibility in its EAT concept . Now dont think just because I use the word educational that your podcast will be dry and boring for that matter. I would like to say that it must not be dry and boring. Then no one will want to listen to it. It should be both interesting and fun. Here, the subject must rule. Maybe a truecrime podcast isnt supposed to be funny.
It should be exciting and maybe even scary. of those born in the s listen to podcasts daily SOURCE THE SWEDES AND THE INTERNET Sales opportunities A positive side effect of working with your brand by strengthening its credibility is that you increase the chances that people listening would want to work with you in the future. However, a podcast is not strictly a sales channel and should not be seen as such either. No, here we are talking about a long-term investment in building a brand and trust. Having said that, dont miss the chance to inform about what your company.