His last entry was direct. In this case the conversion will be attributed to the previous source i.e. mail.wp. right? Not necessarily. Therefore you need to analyze your data in Google Analytics more carefully to properly assess your advertising activities and not accidentally disable campaigns that start the user's path . in Google Analytics come in handy multi channel funnel reports assisted conversion reports and comparison of attribution models. Multichannel funnels You can find the Multi Channel Funnels report in Google Analytics at Conversions > Multi Channel Funnels > Top Conversion Funnels.
In this report you have an insight into what the user or users path looked like before they converted bought a product submitted a form etc. You can customize the report to what you would like to whatsapp mobile number list analyze in it. At the top you choose the conversions to analyze and the length of the path most important conversion paths Below below the graph you'll see the paths. The basic view will show grouped channels of user inputs such as direct entries paid entries or entries from social media. You can change the primary dimension to make it more accurate or add a secondary dimension to refine certain data . This will allow you to see how those who buy really get to the site.
In this way you can also assess whether your advertising campaigns and mailings are on the paths leading to conversion and therefore whether they affect sales or acquiring contacts. channel group Assisted conversions Another report that shows this metric but in a different way is the report you'll find in Conversions > Multi Channel Funnels > Assisted Conversions . There you will see the value of conversions in the Last Click non direct model and the value of those conversions where a specific campaign or mailing was included in the funnels MCF channel group The sum of the individual amounts will not match because there are many sources on the tracks at once.